We’re excited to share that Attrisys CEO Chris Chen, CMO Jonathan Ubavicius, and CTO James Inman are heading to Austin, Texas, for Amazon unBoxed 2024! This event, running from October 14 to 16, is the ultimate chance to stay on top of the latest Amazon Ads strategies and tools. While we’re diving into all things Amazon advertising, we may just sneak away for a bit at Franklin’s—because, honestly, who can resist that famous brisket?
What is Amazon unBoxed?
Amazon unBoxed is an annual event designed to equip advertisers with cutting-edge strategies and tools to create meaningful connections with shoppers. Held in person this year in Austin, unBoxed offers everything from keynote sessions and product announcements to hands-on demos and networking opportunities. Whether you're running a small business or managing a large brand, there’s something for everyone looking to harness Amazon’s advertising power.
At unBoxed 2023, Amazon unveiled some exciting tools and updates that changed the advertising landscape. Generative AI for ad creatives made it easier for brands to create sponsored content, while Sponsored TV became more accessible, removing minimum spend requirements. Amazon Marketing Cloud introduced Template Analytics to simplify data analysis, and Amazon DSP received new features, including predictive bidding and contextual targeting, making it more robust for targeting audiences without relying on third-party cookies.
What to Expect at unBoxed 2024
This year, we’re eager to explore Amazon’s latest innovations in AI, data integration, and advertising tools. From creative solutions to advanced ad strategies, unBoxed 2024 promises to deliver new ways for advertisers to reach their audiences. Our team will be attending key sessions and new tech demos to ensure we bring back actionable insights for Amazon sellers using Attrisys.
Let’s Connect at Amazon unBoxed 2024
Are you attending unBoxed too? We’d love to connect! If you’re looking to exchange ideas or just chat about the latest trends in Amazon advertising, hit us up during the event. We’re excited to learn, share, and collaborate with fellow eCommerce experts—let’s make the most of it!
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