Targeted Ads

From Obscurity to Top Seller: How Attrisys Boosted a Mobility Brand's Amazon Ranking with Targeted Ads

From Obscurity to Top Seller: How Attrisys Boosted a Mobility Brand's Amazon Ranking with Targeted Ads

Introduction

A personal mobility brand, established in 2013, specializes in manufacturing lift chairs designed to enhance the physical and mental well-being of the elderly. Their flagship product, an electric lift chair, assists individuals with mobility challenges in their daily activities, providing them with the ability to move independently and safely within their living spaces.

Challenges

The brand faced several significant obstacles:
  • Mismatched Search Results: Initially, potential customers had difficulty locating the brand’s lift chairs due to search results that frequently included unrelated products like sofas or stair-mounted chairs, leading to lost traffic and reduced product visibility.
  • Difficulty in Precisely Targeting Customers: Lacking a deep understanding of the consumer market, the brand struggled to accurately identify and target its audience, resulting in uncertainties about consumer interest and buying behaviors on search platforms like Google.
  • High Advertising Costs with Low Conversion Rates: Competing in a densely populated Amazon marketplace led to high advertising expenses with suboptimal conversion rates, necessitating the exploration of alternative marketing channels to decrease advertising costs and enhance ROI.

Goals

The brand aimed to tackle the initial market entry challenges by:
  • Enhancing the precision of audience targeting.
  • Increasing product visibility and achieving an optimal ROI.
  • Successfully establishing a market presence from the ground up.

Solutions

Attrisys implemented a robust digital marketing strategy using Google, Bing, and Facebook to drive high-quality traffic and increase conversion rates, effectively differentiating the brand’s electric lift chairs from similar products.

Strategies

  • Google & Bing Advertising: Utilized search advertising focused on transitioning users from the brand’s website to Amazon for conversions. The brand’s advertising strategy was continuously refined using Attrisys to monitor ad performance and optimize based on keyword and ROI analytics.
  • Facebook Marketing: Regular activity on the public page included posts about the brand’s story, customer testimonials, and health tips, all aimed at boosting brand recognition. During promotional periods, Facebook ads complemented Google channel efforts with various ad formats and were further supported by AI-enhanced ad copy.

Results

  • Significant Sales Growth: The brand's lift chairs rapidly ascended Amazon's bestseller lists, achieving a six-fold increase in orders within two months and a surge in monthly web traffic by over 5000+ visitors.
  • Detailed Marketing Success:
    • Google Campaigns: Garnered an average of 400,000+ ad impressions per month, with a ROI of 4.50+ and monthly sales of $60,000.
    • Bing Campaigns: Achieved over 1,700,000+ ad impressions monthly, with a ROI of 5.50+.
    • Facebook Campaigns: Reached 40,000+ people monthly, with a ROI of 2.00+ and $15,000 in monthly sales.
  • Comprehensive Impact: From May 2023 to April 2024, external orders through Google, Bing, and Facebook totaled 1.5k, generating over $600,000 in sales and accounting for 20% of total site sales.

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