Sales Increase

Black Friday Success: How Attrisys Helped a Smart Fitness Brand Scale from Rank 400 to 27 Over a Single Sales Event

Black Friday Success: How Attrisys Helped a Smart Fitness Brand Scale from Rank 400 to 27 Over a Single Sales Event

Introduction

Mobifitness, a brand dedicated to enhancing home fitness with smart technology and aesthetic design, faced a critical challenge of overstock from pandemic-related overproduction. Positioned to leverage the Black Friday sales surge, they aimed to significantly clear inventory and improve their product rankings on Amazon.

Challenges

Mobifitness encountered several hurdles:
  • Excessive Inventory: Due to pandemic stocking, the brand faced slow sales and excess inventory.
  • Low Market Visibility: With a product rank hovering around 400+, visibility in a competitive marketplace was minimal.
  • Need for Effective Promotion: The brand required a robust promotional strategy to ignite sales momentum and improve market standing.

Goals

The primary objectives for Mobifitness were clear:
  • Inventory Reduction: Significantly reduce overstock through aggressive Black Friday sales.
  • Rank Improvement: Elevate product rankings from below 400 to top 30 to increase organic visibility and sales.
  • Boost Conversion Rates: Enhance site-wide conversion rates during the peak sales period.

Solutions

Attrisys devised a strategic multi-channel marketing approach:
  • Influencer and Brand Campaigns: Early engagement campaigns to warm up potential customers and lay the groundwork for conversions.
  • Multi-Channel Off-Site Traffic: Leveraging platforms like TikTok, Google, and Meta to drive significant traffic.
  • Amazon On-Site Ads: Synchronizing on-site Amazon advertising like Sponsored Products, Sponsored Display, and Sponsored Brand Videos to capture and convert traffic effectively.

Strategies

  • Pre-Black Friday Engagement: Utilizing influencers and targeted brand advertising to build anticipation and educate potential customers.
  • Traffic Filtration and Optimization: Implementing intermediate landing pages to filter traffic and using the Attrisys tracking tools for real-time monitoring and optimization.
  • Black Friday Execution: Focusing heavily on conversion by pairing intense on-site advertising efforts with the influx of off-site traffic to maximize sales.

Results

The coordinated efforts led to outstanding outcomes for Mobifitness:
  • Conversion Rate: Off-site marketing conversion rates soared up to 34%.
  • Sales Volume: Monthly sales escalated to over 500 units.
  • Amazon Ranking: Achieved a monumental rank improvement from over 400 to 27.
  • Organic Traffic: Natural Daily Page Visits (DPV) increased by 772% by the third week of the campaign, stabilizing a high volume of organic traffic.

Conclusion

This case exemplifies how Attrisys' strategic use of both on-site and off-site marketing channels can dramatically transform sales trajectories for brands during critical selling periods. Mobifitness not only cleared their overstock but also established a strong market position, demonstrating the effectiveness of a well-coordinated Black Friday strategy.

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